The crisis in the world affects all types of business from the corner store to the multinational's most recognized, and there are only two ways to address this crisis:
The first is the most used by companies and businesses as it tries to reduce costs by removing budgets to various departments and laying off workers endless.
The second is a struggle to survive and not lose your head in the most difficult because it is facing a shortage as an opportunity, ie find out from the crowd, and this is achieved by reducing the advertising budget as do all as a first choice. Keep in mind that this is not an expense but an investment that is reflected in the results.
These two ways of dealing with the crisis are the most commonly used at this time when the economy is at its worst. The best choice in my opinion would be to address the shortage as everyone can reduce costs and costs but if the crisis is over these companies that faced the shortage will be above those who were afraid and weakened its image.
I say all this or because basing on Pedro Reinares, Professor of Marketing at IE Business School, who explained that those companies that choose to reduce their investment in advertising and communication activities to address the economic crisis, "are making a mistake in the book" .

According to this and what I told you before, what should be done is to reduce but not optimize, maintain the same number of employees and pay twice, it is clear that the crisis is lived as a company but also a competition, which being different can help you survive, such as Advertising and Marketing Hemisferius makes us different because here we think that: it is logical to imagine.

Written by Sergio Niño