For awhile I wanted to talk about these ads that I personally was attracted to the brand, rather I felt a little offended.

One of my favorite brands, no, one of my Lovemarks, LEGO, has recently had a little creative advertising I see. But in this case I will refer to the social advertising and in defense of intellectual training children (lego consumers), as their target group are actually parents.

Happens, the creative resource they use to tell parents "care what their children watch on TV" is very aggressive. These parents are young people, that the most certain is that they had in their childhood LEGO contact with the brand, so I suddenly might feel the same as me, that the brand is talking in a very apocalyptic.

We must also take into account one thing, my criticism is from the point of advertising and emotional affection I feel for the brand. However, the part in the same force and impact can also be good and effective, making the game and parents to do what they are being asked: to care for their children what they see on TV.

I invite you to look at the pieces and give their opinion, and also to look upon these addresses, comments from people all over the world who also have had something to do with this beautiful brand as it is LEGO.

http://adsoftheworld.com/media/print/lego_sex?size=_original

http://adsoftheworld.com/media/print/lego_drugs?size=_original

http://adsoftheworld.com/media/print/lego_violence?size=_original

Written by Gabriel Valdes Esteban Castellanos