Let's face it, face it, we are all consumers and because of that every day we are bombarded by dozens, but hundreds of advertising and marketing. So, how much advertising we are exposed, how can we remember something? Of all the information What's on our mind, which is stored in our consciousness?

"Gentlemen, a brand is like a hotel key, as I finish to reach a new city, I adjust the schedule, the weather, I think the next appointments, not enough time to remember where I left the room key" for this is important to understand how our brain behaves, HOW and WHY BUY BUY (comprología).

Does sex sell? What are the worship and religion in common with successful brands? How successful is the product placement? Does subliminal advertising really influence our behavior?

Today, first in other countries now in Colombia as well, the packs of cigarettes have a big sign that says "snuff is harmful to health" does this work? This really does is that smokers smoke even more. Does watching a bottle of Coca Cola in RBD gets thirsty? Are you afraid of the number 13? Do you always drink beer Corona with a slice of lemon? "First you eat your Oreo filling the cookie? If yes, you're not alone. The relationship between such rituals we practice and why we buy is an inseparable alone. All these rituals have been created by companies and marketers to lead us into their brands.

Is it that some products may create such devotion as religions have done? Well believe it, the importance of religion in our lives and behavior is stronger than we had ever thought.
We make thousands of decisions every day micro seconds. Yet many occur deep in our subconscious, so fast and deep that we could hardly realize. The companies are studying this to create strategies to reach our subconscious to help in deciding what and what not to buy. And yes, our brain stores and influence around us in deciding to buy your last car, the coffee that was made this morning.

So I recommend one of the best books I've read Truth Buy-ology and lies about why we buy the author Martin Lindstrom. Buyology (comprología)

Written by Sebastian Henao