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Posts Tagged 'Cleanvertising'

Campaigns , Viral Marketing , BTL

1 August 2009

Clean Ideas

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What is cleanvertinsing?

The idea of developing viral strategies and implement those which have been previously used makes all the advertisers are in constant evolution and likewise bring a new form of viral advertising aimed at young exclusively: this is called CLEANVERTISING which is "graffiti" temporary floors or walls for cleaning with water or compressed air leaving the brand, logo, slogan, among others, during a certain time.

This idea is a guerrilla action, whose impact is difficult to measure, but because of the cost is at hand in any business, is not bad because it is targeted for youth, some clear examples are:

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Written by Cesar Delgado