Coincidentally while watching the Simpsons commercial spent two ... both with the same concept but with different performances "why not?" The two super brands that use is Movistar and Royal Caribbean. However, the way he expressed it demonstrates the ability to express and exploit a creative resource.

Let's look at commercial

I personally believe that the implementation of Royal Caribbean is better publicity than that of Movistar. And the reason is because this (movistar) is a very generic business, which can have any logo and function as an emotional commercial for any company (Comcel, Tigo, Claro, and for a bank, why not?). When Royal Caribbean contario presenting your brand, logo and mention of the name several times during the spot, keeping the graphic semiology and colors present in every scene and every shot presents aspirational benefits.

The question is why did a generic business without taking benefits and others like it, introducing communication benefits without doing so literally.

not only create something beautiful and you get to the heart, is advertising and also has to meet goals that benefit the brand. After seeing this commercial I think that as many ads say "well, so what?"

Written by Gabriel Valdes Esteban Castellanos