Many times we have said that advertising is unethical, that we will never have those things and multicolored paint birds when the reality is different. It is true that advertising exaggerates certain things and create enticing environments to generate desire to buy. but something that can not do is exaggerate or deceive the consumer benefits. The same product is responsible for being the living proof.
I found this piece that begins with the film "99 Francs" (2007), based on the experience of the writer Frederic Beigbeder advertising and on his novel "EUR 13.99", and I want to share with you to create their own views on the responsibility social race.
I personally believe that advertising must be creative, real, ethical and seductive, this is done in Hemisferius Advertising and Marketing .

Now I want to know your thoughts!
Everything can be bought.
Love, art, planet Earth
You, me
I, in particular
The man is a product other
Sale with a deadline

I'm a publicist

I am part of those who makes it
Dream things that never will

The sky always blue
Marks never exhausted
Made perfect happiness

You think I make the world more beautiful?
Wrong: I squirm

Everything is temporary
Love, art, planet Earth
You, I
In particular, I

I loved
Sophisticated image

Damn, it sucks!

I am not a good boy
I'm a big shit
A modern hero

I am the one who decides today
What you want morning
I the "high" developments
And the advantages of novelty, and
They do not stay popular for a long time
Ideally, hate me, before
To hate the time I created

When power savings, You can
Buy the car of your dreams
I long ago as
Catalogue dated.
I always use

To frustrate
I penetrate their brains
Her surfing right hemisphere

Your wishes and do not belong
To you
I impose mine to yours

Not a fucking trickster, has been so
Mighty like me in more than 2,000 years

Written by Gabriel Valdes Esteban Castellanos

The crisis in the world affects all types of business from the corner store to the multinational's most recognized, and there are only two ways to address this crisis:
The first is the most used by companies and businesses as it is removing cost-cutting budgets to various departments and laying off workers endless.
The second is a struggle to survive and not lose your head in the most difficult because it is facing a shortage as an opportunity, ie find out from the crowd, and this is achieved by reducing the advertising budget as do all as a first choice. Keep in mind that this is not an expense but an investment that is reflected in the results.
These two ways of dealing with the crisis are the most commonly used at this time when the economy is at its worst. The best option in my opinion would be to address the shortage as all costs and expenses can be reduced but when the crisis is over these companies that faced the shortage will be above those who were afraid and weakened its image.
I say all this or because basing on Pedro Reinares, Professor of Marketing at IE Business School, who explained that those companies that choose to reduce their investment in advertising and communication activities to address the economic crisis, "are making a mistake in the book" .

According to this and what I told you before, what should be done is to reduce but not optimize, maintain the same number of employees and pay twice, it is clear that the crisis is lived as a company but also a competition, which being different can help you survive, such as Advertising and Marketing Hemisferius makes us different because here we think that: it is logical to imagine.

Written by Sergio Niño

What is more common than an advertiser wants to do when you graduate? Exactly, enter an advertising agency. Currently agencies are the least seek advertisers, you need to have in an interdisciplinary group that meets the goals and targets, and who possess a creative ability to bring new ideas from different points of view. The creative agencies and advertisers are not, are sociologists, psychologists, journalists (and everyone thought to be common only served to present entertainment), public relations, industrial engineers and designers among others.

Our own race tells us that it should be. For advertisers have the same creative and theoretical training, with the same ideas to reach an environment cool and realize that their training since he enrolled already "old fashion". This race has taught us to be hungry for knowledge, to look for ideas in a thousand places to see children up XXX programs in search of a new idea that hopefully no one would have occurred.

My intention is not to scold advertisers, is to open our eyes to new possibilities, new business. Realize please if you really want is to get to an agency or is only a fad. And if so, why not go with the mentality of riding an agency? with a difference, of course. We are sucked in to see us, or at least I'm sucked in to see this race as vendors with the briefcase under the arm ("it takes publicist graduated with agency experience to carry out the expansion project. Translation. Seller English courses). The sellers are artists in their making, and do not require a profession to be. My call, and what I want for us is that we stop advertising and we send to do, we are business owners, we believe new businesses. If a hairdresser, why not a hairdresser for rockers, if I sell chocolates, because there is no chocolates for the moments of "depression" of the old, there are a thousand ideas to make money. Let us think of that salary "fijito, and waiting to give us $ 20,000 for the cab at 3 am for us to go home and" morning promptly at 8 right? "I think we should start to advertising to advertise and Bocelli sang to the music.

What I want to come and those who are attempting to enter the waiting thread or palancazo advertising is not to advertise, but send her to do, assess and approve. And rather be creative in the way to grow your business. We have a trained and we know we always look for new ideas. So why do they keep looking at the same place? Ahh?

see this and think it's advertising

Written by Gabriel Valdes Esteban Castellanos