4 December 2009
Tags: market strategies , ideas , advertising , advertisers , target audience , target
The purpose of this paper is to present to you three different brands publidades printed, offers and actions to take.
I write this from my point of view that is the strategy and marketing and therefore believe that an idea and execution is good when we get the expected reaction by the public target, and we can measure.
I am referring more specifically to a question quite relative. Who decides when advertising is good? From my training which has the final word will always be the consumer, if after all the filters of the agency, the director, the client and the media, an action that we exceed or meet the proposed goals I think we can say it is a good piece or idea. But then why if we expose this idea off the marketing and advertising community, opinions are so found and even absurd? Let's start with this idea, and please read the comments of people to illustrate better.
Personally I think it's a good idea and also has qualitative and quantitative media, but to read comments from other colleagues are opinions from "waste of money" to "great", then what is good or bad?
Next. So happy teaching and have a solution "spots is not going to paste" or "not fit spots"
I really like, like others, but we find that there are people who understand that the message is "remove the stains but we leave holes in the clothes," will it be a / a publicist?, "An / a Consumer / a? Is within the target group?, Was it a good piece?
And finally, this piece I have submitted several of my talks, always with the logo and slogan covered, and people easily recognized brand, and supply. But back to the comments of people find "the McD fries are weak."
To you then who defines what a good idea?
Written by Gabriel Valdes Esteban Castellanos
31 August 2009
Tags: travel agency , of course , Comcel , concept , cruises , logo , brand , Movistar , because , royal caribbean , semiology , slogan , tigo
Coincidentally while watching the Simpsons commercial spent two ... both with the same concept but with different performances "why not?" The two super brands that use is Movistar and Royal Caribbean. However, the way he expressed it demonstrates the ability to express and exploit a creative resource.
Let's look at commercial
I personally believe that the implementation of Royal Caribbean is better publicity than that of Movistar. And the reason is because this (movistar) is a very generic business, which can have any logo and function as an emotional commercial for any company (Comcel, Tigo, Claro, and for a bank, why not?). When Royal Caribbean contario presenting your brand, logo and mention of the name several times during the spot, keeping the graphic semiology and colors present in every scene and every shot presents aspirational benefits.
The question is why did a generic business without taking benefits and others like it, introducing communication benefits without doing so literally.
not only create something beautiful and you get to the heart, is advertising and also has to meet goals that benefit the brand. After seeing this commercial I think that as many ads say "well, so what?"
Written by Gabriel Valdes Esteban Castellanos
11 August 2009 Tags: advertising campaign , creative copy , creative , the wolf and the three little pigs , photography , brand , olympus , publicist , stop motion , video
The first time I saw this video I was quite impressed with its quality creative and production, of course. Not even know who had developed, only that it was for Olympus in its 50 years. Later I learned that the German agency Hamburg Dialog Solutions created the commercial and that to achieve "the agency took 60 000 pictures, printed 9600 and 1800 then returned to take shots to complete the idea. For this business the result is a very hard to forget. "
But I found out later that there was this video and I realize then that are virtually identical, taking into account a previous comment in the video of Olympus "This is an absolute copy of the story of the pig and the wolf of Taijin Takeuchi, of course advertisers today how brazenly copied good ideas."
It is simply that each judge in his opinion, but for me it is well known that the ideas are almost identical and that disappoints me as a creative I've believed the story at first glance the Olympus video.
Written by Sebastian Henao
