The relativity between the advertiser and the consumer
The purpose of this paper is to present to you three different brands publidades printed, offers and actions to take.
I write this from my point of view that is the strategy and marketing and therefore believe that an idea and execution is good when we get the expected reaction by the public target, and we can measure.
I am referring more specifically to a question quite relative. Who decides when advertising is good? From my training which has the final word will always be the consumer, if after all the filters of the agency, the director, the client and the media, an action that we exceed or meet the proposed goals I think we can say it is a good piece or idea. But then why if we expose this idea off the marketing and advertising community, opinions are so found and even absurd? Let's start with this idea, and please read the comments of people to illustrate better.
Personally I think it's a good idea and also has qualitative and quantitative media, but to read comments from other colleagues are opinions from "waste of money" to "great", then what is good or bad?
Next. So happy teaching and have a solution "spots is not going to paste" or "not fit spots"
I really like, like others, but we find that there are people who understand that the message is "remove the stains but we leave holes in the clothes," will it be a / a publicist?, "An / a Consumer / a? Is within the target group?, Was it a good piece?
And finally, this piece I have submitted several of my talks, always with the logo and slogan covered, and people easily recognized brand, and supply. But back to the comments of people find "the McD fries are weak."
To you then who defines what a good idea?
Written by Gabriel Valdes Esteban Castellanos
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