4 December 2009
Tags: market strategies, ideas, advertising, advertisers, target audience, target
The reason for this article is to present to you publidades printed 3 different brands, offers and actions to take.
I write this from my point of view which is that of strategy and marketing and therefore believe that an idea and execution is good when we get the expected reaction by the public target, and we can measure.
I refer more accurately to a question quite relative. Who decides when advertising is good? From my training which has the final word will always be the consumer, if after all the filters of the agency, the director, the client and the media, an action that we exceed and meet the proposed goals I think we can say it is a good piece or idea. But then why when we discuss this idea off the marketing and advertising community, opinions are so at variance and even absurd? Let's start with this idea, please read the comments of people to better illustrate.
Personally I think it's a good idea and also has qualitative and quantitative media, but to read comments from other colleagues are opinions from "waste of money" to "great", then what is good or bad?
Next. Didactic way and have a happy solution, "the spots are not going to hit you" or "not fit spots"
I like, like others, but we found that there are people who understand that the message is "remove the stains but we leave holes in clothing," will it be a / a publicist?, ¿Un / a consumer / a? Is within the target group?, Was it a good piece?
And finally, this piece I have submitted several of my talks, always with the logo and slogan covered, and people easily recognize: brand, and supply. But back to the comments of people find "the McD fries are weak."
To you then who defines what a good idea?
Written by Gabriel Esteban Castellanos Váldes
4 December 2009
Tags: advertising agencies, Colombia, designs, creative industry, Leo Burnett, worldwide advertising, advertising awards
I do not mean a woman, no sir, I would not dare. I speak exactly Tura: the world's most creative dog, the dog of Leo Burnett. It's her magnetic personality Chacho Puebla general creative director of Leo Burnett Lisbon, who is now executive creative director of Leo Burnett Iberia. But why talk about him and his dog? Simply because - as a writer I admire your work professionally and I also note that since Chacho is the creative director has achieved global recognition by winning 11 Lions International Advertising Festival Cannes Lions 2009. (something that demonstrates one way or another something is not it?)
I invite you to visit the official website of the world's most creative bitch, look at the portfolio-and personally "recommend" the video of the twins.
http://turathedog.com/
The idea is not worship or idolize anyone, just share examples of good-excellent-I would say creativity. We must open your eyes, be focused, think strategically and creatively course to be mandémonos (Colombia) the most creative industry in the world!
Written by Sebastian Henao
31 August 2009
Tags: travel agency, of course, Comcel, concept, crosswalks, logo, brand, Movistar, because, royal caribbean, semiology, slogan, tigo
Coincidentally while watching the Simpsons commercial spent two ... both with the same concept but with different performances "why not?" Two super brands that use is Movistar and Royal Caribbean. But the way he expressed it demonstrates the ability to express and exploit a creative resource.
Let's trade
I personally believe that the implementation of Royal Caribbean is better publicity than that of Movistar. The reason is because this (movistar) is a very generic business, which can have any logo and function as an emotional commercial for any company (Comcel, Tigo, Claro, and for a bank, why not?). Royal Caribbean to tell you present your brand, logo and mention of the name several times during the spot, keeps the semiology of graphics and colors present in every scene and every shot presents aspirational benefits.
The question is because they did a commercial without taking generic benefits and others like it, introducing communicative benefits without doing it literally.
not only create something beautiful and that touches the heart, it's advertising and must also meet goals that benefit the brand. After seeing this commercial, I think more publicity as they say "well, and that?"
Written by Gabriel Esteban Castellanos Váldes
